Created to bring fresh energy and ambition to the snacking category, Canny Snacks combines entrepreneurial leadership with the commercial reach and customer relationships of Radnor Hills.

As its first major move, Canny Snacks has secured the sales, marketing and distribution rights for Burts Snacks, the premium British brand owned by Europe Snacks.

The partnership brings together three complementary strengths: Canny Snacks’ dedicated focus on brand growth, Radnor Hills’ established route to market, and the manufacturing expertise and innovation capabilities of Europe Snacks.

Burts Snacks remains owned by Europe Snacks, which acquired the brand and its Plymouth manufacturing facility in 2023. Europe Snacks will continue as Burts’ exclusive manufacturing partner, with production remaining in Plymouth using the same sourcing and manufacturing processes that have helped establish the brand as one of the UK’s leading producers.

Operating as a standalone company, Canny Snacks is led by Tom Carne and supported by Radnor Hills’ wider commercial and operational teams. The business will also benefit from the experience of William Watkins, founder and CEO of Radnor Hills, and Adrian Carne, former CEO of Yeo Valley.

Tom Carne said: “Canny Snacks has been created to bring fresh thinking, focus and ambition to the snacking category. Launching with a brand of Burts’ calibre gives us a fantastic foundation. By combining the strengths of Radnor Hills, Europe Snacks and our wider partners, we are building a business capable of delivering long-term growth for brands, customers and consumers alike."