Booker is set to showcase the full breadth of its portfolio on the show floor, backed by a nationwide network of 189 branches serving more than 300,000 customers. Guests will have the opportunity to meet Booker colleagues, including category, sales, and branch managers, as well as the team from the company’s premium drinks division, Venus Wine and Spirits Merchants. 

A packed programme is designed to inspire and inform, with exclusive previews of incoming product ranges. The Chef’s Station will share menu inspiration and sample creative dishes, with live cookery demonstrations by leading chefs focusing on the booming chicken trend. The new Butcher’s Block Skills Hub highlights Booker’s strength as the largest foodservice butcher in the UK, with a spotlight on its butchery apprenticeship scheme. Teams will demonstrate how specialist cutting skills can take cost out of kitchens, bring fresh inspiration to menus, and ensure operators get the key ‘centre of plate’ offering perfect for their business.

This year’s show also features a new outdoor street food zone, providing a dedicated space to relax, network, socialise and sample Booker concepts. 

The event will showcase an expert-curated selection of exclusive on-trade branded beers, ciders, wines, spirits and no- and low-alcohol drinks. Enjoy Pub Garden zone, uncover emerging beverage trends in the drinks theatre and embark on a tasting journey along the Booker’s World of Wine Sampling Trail. 

With festive planning in full swing, the Christmas Zone is focused on seasonal food & drink, accessories and essentials designed to ease kitchen pressures during peak trading, and build high-margin, crowd-pleasing menus. 

Nev Irani, Booker foodservice managing director, said: “We are thrilled to be returning to the NEC Birmingham for a second year. Whether it’s helping to reduce costs for kitchens through our Value Locked price-freeze promotions and on-the-day exclusives, tips and tricks from our master butchers, exploring exciting menu innovations or securing top-tier value for the festive season, this show is built to inspire and support operators across the full foodservice sector.”

Register for the Booker Foodservice Trade Show 2026 at: https://eventdata.uk/Visitor/BookerFoodserviceTradeShow2026.aspx