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London-based The Soho Sandwich Company adds more than 300 employees to Around Noon’s headcount, as well as a new North London, state-of-the-art production facility and range of blue-chip clients.

The Soho Sandwich Company will still operate under its own brand within the Around Noon Group, servicing its multi-sector portfolio of customers across foodservice, retail, events and hospitality. 

The company will also continue to be managed by its existing MD, Daniel Silverston.

Gareth Chambers, CEO of Around Noon Foods, said the move cements the group’s position as a leading national supplier of premium food to go products.

“We’ve been admirers of The Soho Sandwich Company for some time. The business has a strong reputation for quality, excellence and innovation. This represents a fantastic opportunity for all involved, due to the incredible alignment in terms of our values and core purpose.”

Howard Farquhar, Around Noon chairman, added: “This deal enables Around Noon to continue to scale and grow, moving the business closer to its £100m revenue target. This deal is the third acquisition since Gareth and I completed the MBO in 2016. It is also a significant opportunity for the team at The Soho Sandwich Company and their existing customers.”

The Soho Sandwich Company has been in business for more than 23 years. It was founded as a small coffee shop in North London. Today, it manufactures and distributes more than 15 million sandwiches every year, which are eaten throughout the UK.

Silverston said: “Around Noon is, in our view, one of the most innovative and exciting FTG companies in the UK. The opportunity to become part of the Around Noon Group is a huge win for our business. There are great synergies in terms of ambition and culture and the move is extremely beneficial, for our team and customers.”

Around Noon was founded in Newry, Northern Ireland, over 30 years ago and is a leading FTG manufacturer. It produces a range of chilled, hot, frozen and bakery products from five manufacturing sites across the UK and Ireland.