The mezzeIQ approach is a simple one: helping manufacturers operate in a more efficient and cost-effective way. And the future is now.
DOUBLING DOWN
It’s very likely that in five years, we will be even more amazed by the advancements in AI and digital technology. But as we come to the end of what’s been a challenging 2025 for foodservice operators and manufacturers, there has been an undeniable surge of interest in these sectors, as the need to cut costs and become more efficient becomes increasingly paramount.
The company mezzeIQ is very much at the forefront of not only improving the customer experience but revolutionising the B2B ordering mechanisms within manufacturing. Described as having ‘Amazon-like efficiency’, the promise is 60% less admin thanks to powerful automation, alongside 30% more orders recovered via AI reminders.
Based in Bristol and the brainchild of founder Simon Bos, mezzeIQ is an independent UK software company focused on driving innovation and sustainability across manufacturing. The team has a wealth of experience in technology innovation, advocating Human-Centred Design (HCD). And while these acronyms may not be in common parlance yet, in simple terms, they’re here to make lives simpler in terms of usability across modern software.
And the latest product development is mezzeIQ Drive – a new delivery/logistics and ePOD system, giving manufacturers real-time route planning, vehicle tracking and a dedicated driver app.
“Drive is a powerful new addition to the mezzeIQ suite: fully integrated with our ordering platform, it seamlessly connects every stage of fulfilment, from a customer placing an order to its delivery at their business,” said head of marketing, Hugo Walker.
“Essentially, we’ve taken the mezzeIQ ethos of simplicity and automation and applied it to logistics. What’s exciting is the deep integration with the mezzeIQ platform, providing extra efficiencies, specifically for food manufacturers.
“On the ordering side, we’ve doubled down on automation and integration, helping manufacturers cut manual work, reduce costly errors and improve accuracy across every order. Our AI reminders ensure your customers never miss a deadline, saving, on average, 30% of orders that would otherwise be lost.”
WORKING TOGETHER
Founded near the end of 2021, mezzeIQ is certainly making waves, evidenced by the prestigious UK Government Research and Innovation award. Partnerships have been brokered across the likes of FTG, bakery, ingredients and cheese and dairy – with valued customers including Simply Lunch, Samworth Brothers and Tiffin Sandwiches.
All of these major players understand how mezzeIQ can help them become leaner, faster and more profitable. In terms of Tiffin, these efficiencies included 70% fewer calls and emails around ordering issues, with increased flexibility to track exactly what’s happening in the business. Previously, three sets of hands would touch an order – today, there are none, allowing more of a focus on enhanced customer service. And financial savings in terms of recruitment have topped £100k per year.
One of the biggest assets to the mezzeIQ suite of solutions is closing the skills gap and helping to tackle labour shortages. It’s a problem not likely to go away – and is multifaceted, from the combination of an ageing workforce, post-Brexit labour pressures and increasing demand for specialised skills.
“Rising costs, tighter margins and regulation are now part of everyday life for food manufacturers,” continued Walker. “The businesses that thrive are those finding ways to do more with less, using smart technology to automate repetitive tasks and free their teams to focus on higher-value work. With the right systems in place, your people can move from admin-heavy roles to ones that drive growth, innovation and better customer service.
“At the same time, you need the flexibility to adapt to changing customer expectations and the real-time insight to make decisions with confidence. As we look ahead to 2026, it’s worth asking: Do your customers really want to pick up the phone or send another email just to place an order? Or would they prefer the speed and convenience of ordering online, anytime, from any device, just like they do from Tesco or Sainsbury’s?”
GREAT EXPECTATIONS
mezzeIQ combines deep industry understanding with modern technology that integrates effortlessly with your existing ERP and accounting systems. No more clunky, outdated software that locks you in or refuses to talk to the rest of your business tools.
“So, this year, we’ve built strong partnerships with forward-thinking ERP providers who share our vision of open, connected systems. At its core, mezzeIQ exists to make your life easier, so you can focus on running and growing your business, not fixing avoidable problems.”
In terms of what’s next, the goal is to become the industry standard for B2B ordering and customer service.
“It’s a bold claim but is exactly where we’re headed. By embedding best practice into the platform, we’re helping food manufacturers stay ahead of changing legislation and consumer expectations in areas like traceability, reporting, sustainability, quality assurance, nutritionals and so on.
“Of course, we’ll continue to introduce AI in a targeted way, using it to drive greater efficiency for our clients through the platform. Ultimately, our goal is to empower food manufacturers to work smarter, drive revenue growth and deliver an even better experience for their customers,” concluded Walker.