Delivering a plastic reduction of up to 90%, Coveris’ new BarrierFresh MAP trays combine sustainably sourced board with its specially developed EVOH barrier film to deliver a fully printable, hermetically sealed, single-SKU pack that maintains product integrity and recyclability for the chilled MFP category.

Promising less plastic and more freshness, the new 21-day shelf-life packs function both on and off-shelf, supported through a single packaging format.  

As the ideal solution for the breaded poultry, meat and fish category, as well as prepared food applications, BarrierFresh MAP trays are lightweight, stackable and compatible with many existing machinery lines, subject to application. This launch offers manufacturers a sustainable alternative that does not compromise on product performance or shelf appeal.

Will Mercer, Coveris business unit paper’s R&D director, said: “Our BarrierFresh MAP solution marks a unique breakthrough for this category, offering a reduced-plastic, reduced-packaging solution that delivers the same barrier performance and shelf-life benefits as traditional rigid plastic trays, while maintaining recyclability for the consumer. The launch of BarrierFresh MAP trays aligns perfectly with our vision of No Waste and supports the industry’s growing demand for reduced-plastic alternatives.” 

This further expands Coveris’ portfolio of fibre-based recyclable packaging solutions, reinforcing its commitment to delivering market-leading sustainable innovations.