In its second leg, the flexible packaging paper manufacturer will be visiting brand-name manufacturers, food manufacturers and commercial businesses once again – but this time in the west and north of Germany. The trek is ambitious, with a total of more than 2000km and 11 additional stops in a schedule that started on August 28 in the German town of Gernsbach. 

“Circular packaging has been anything but a niche topic for quite a while now,” said Koehler Group CSO Philipp Prechtl. “In fact, it’s more relevant than ever before. That’s why we’re going on this tour – so that we can show how paper can already do countless things that only plastic could do before. That does from protecting products, to extensive compatibility with existing machinery, to boosting brand identity. 

“And with companies looking for circular packaging solutions due to the requirements set forth in PPWR, the roadshow could not have come at a better time. Among other things, it will include concrete applications showing that paper-based alternatives are already available and ready for use today.”

 Christine La/Stocksy/ Stock.Adobe.com

A larger than life-sized cat with an origami design is both the central mascot and theme of this ‘pack it in paper’ campaign. With its proverbial many lives, it services as a powerful and eye-catching symbol of how incredibly recyclable and continuously reusable paper fibres are – and will be making a total of 11 stops during the tour’s second leg.  

The roadshow will come full circle at the end of its second leg, with the origami cat symbolically recycled at the Koehler Paper Mill in Greiz – where wastepaper is made into premium recycled paper with 100% secondary fibres. 

“This will symbolise the rebirth of our cat and the underlying paper, which can then start its journey all over again,” concluded Prechtl. 

Koehler supplies customers in more than 120 countries, which includes a Renewable Energy site in Dundee, alongside numerous other hydro and windfarm operations in Scotland.