NO COMPROMISE
Made with organic British milk and packed with live cultures, the creamy Mango & Passion Fruit Kefir is paired with simple organic oat granola for a naturally tasty, nutrient-rich snack.
“As the number one potted kefir brand in the UK, we have seen that knowledge and understanding of the benefits of good gut health is on the rise but that people need convenient, simple formats which fit into their busy lives, without the need for compromise,” said Dan Saunders, Yeo Valley food to go national account executive.
“That insight led us to reimagine our much-loved kefir in a format perfect for those on the go. Our goal was to create something that stayed true to our organic roots, while delivering on flavour, function and flexibility. Our result is a nutritious product that supports digestive health, tastes great and fits seamlessly into daily routines. Developing the Kefir with Granola Pots was all about combining natural ingredients with purpose-led innovation.”
DELIVERING ON EXPECTATIONS
It’s clear that Yeo Vally is responding to evolving customer needs by championing natural, healthy food, made through regenerative British farming.
“As demand grows for more sustainable choices, we are leading the way with FTG products that deliver on taste, quality and convenience,” continued Saunders.
“From tailored formats and case sizes – as seen with our new Mango & Passion Fruit Kefir Granola Pots – to competitive pricing, we’re focused on making healthy options more available and accessible across all out-of-home occasions. Our trusted brands are at the heart of this movement.”
It’s a business proud to work with a growing network of foodservice partners, who share these values around sustainability and nutrition.
“Looking ahead, we are keen to collaborate with the nation’s favourite FTG and quick-service destinations. Brands that align with our commitment to nature-positive food and farming. Our goal is to expand the availability of healthy options across more channels, reaching millions of UK consumers with responsibly made food that fits modern lifestyles. Together, we can deliver meaningful change, one pot, pack or plate at a time.”
And Yeo Valley is well positioned to meet this appetite for food that not only tastes great but is rooted in strong values – healthy, sustainable and British.
“Our leadership in FTG is driven by a clear focus on combining trusted brands, regenerative farming and product innovation to bring the best tasting, best quality options to more people, more often,” concluded Saunders.
