To support its campaign, Döner Shack provided printed postcards with every order, whether sit-in, take-away or delivery, with information about local mental health charities, along with QR codes that linked to their respective websites. The idea was inspired by a recent collaboration between Döner Shack and mental health advocate and digital content creator, Max Selwood. He has amassed a large online following for his video series where he approaches strangers and gives them handwritten notes with positive messages.
Mental health awareness is a subject close to the heart of Sanjeev Sanghera, co-founder and managing sirector of Döner Shack, who has experienced his own challenges and felt there was a lack of help when he needed it most. “When I was younger and starting out, I really struggled with the direction of what I wanted to do. I was battling with my mental health and depression, but my mentality was always to keep going and working. There wasn’t enough support out there, but I always kept a strong belief in myself that no matter what I apply myself to, I will make it.
“Never let anyone tell you that your dreams are too big. Even if one extra person is able to ask for help because of this campaign, it will have been worthwhile. Mental health awareness is an important social drive to improve the understanding of mental illness, reduce the stigma, and increase access to necessary help for those who need it. By joining forces with these local charities, we hope to continue the vital work and make a difference. The postcards are just one way in which Döner Shack is looking to support the cause and we are committed to continuing our efforts in the future.”
Döner Shack partnered with a different mental health charity in each of the restaurant locations, including Shout in London, MindtheMen in Glasgow, Life Links in Leicester and Mind in Leeds and Manchester. A spokesperson for Manchester Mind said: “We have been supporting better mental health for the people of Manchester for over 30 years and offer a range of services for adults and young people. We are delighted that Döner Shack have run a wellbeing campaign.”