FEELING GOOD
As Vegware reflects on 2025, it’s certainly been a big year. With a focus on reminding the market why ‘Only Vegware Will Do’, the business has enjoyed incredible growth across core sandwich and FTG ranges.
“We’ve also continued to support operators with packaging that not only looks great but performs brilliantly in busy grab-and-go settings,” said Vegware head of marketing, Kelly Falconer.
“A standout moment was launching our ‘Feel Good’ hot cup collection. They are bright, bold and perfect for FTG retailers who want packaging to reflect their brand personality. We’ve also strengthened our composting network and launched waste partnerships to make end-of-life simpler for customers. And behind the scenes, we’ve continued to invest in product innovation.”
Two things are key in consumer purchasing decisions – authenticity and clarity – with a desire for packaging that does what is says.
“For us, that means genuinely plant-based, genuinely compostable and easy to dispose of responsibly,” continued Falconer.
“For operators, it’s all about trust and simplicity. They need reliable supply, clear communication about end-of-life, and support navigating the ever-changing policy landscape.”
A RESILIENT PICTURE
These challenges are numerous, ranging from rising costs to shifting regulations and ongoing confusion around what is actually ‘compostable’.
“But we are seeing positive change too. More operators are asking the right questions, and more waste partners are opening up composting routes.
“We’ve been in this space for nearly 20 years, and if there’s one thing we’ve learned, it’s that the industry is resilient. People still want packaging that makes sense.
“The industry needs clear, consistent policy that supports real solutions rather than adding red tape. Compostable packaging has a proven role to play in diverting food waste from landfill, and we’re hopeful that upcoming legislation will recognise and enable that.
“We’ve been engaging closely with policymakers and waste experts to make sure that clarity comes with practicality,” concluded Falconer.