CUSTOMER FAVOURITE
Artisan bakery Pipp & Co has scooped the Best Doughnut category in PETA’s 2025 Vegan Food Awards, just a few months after launching its vegan range.
The bakery’s rhubarb and ginger jam doughnut was the stand-out winner at this year’s annual competition, run by PETA – the UK-based charity dedicated to establishing and protecting the rights of all animals.
The award celebrates outstanding plant-based innovation and craftsmanship across the UK, recognising products that make it easier for people to enjoy delicious food, free from animal ingredients.
Handcrafted from scratch in Pipp & Co’s Swindon bakery, the doughnut features the brand’s signature slow-proved brioche dough – made using only natural, preservative-free ingredients, locally sourced where possible – and filled with its own rhubarb and ginger jam. The result is a vibrant balance of sweet and tangy flavours, finished with a perfectly light, golden crust.
“We’re so proud of this recognition from PETA,” said Mario Evangelista, co-owner of Pipp & Co, which he runs with his wife, Betina Evangelista. “Our rhubarb and ginger jam doughnut has been a customer favourite since day one, and it’s wonderful to see our vegan range celebrated in this way. We’ve always believed that plant-based baking should feel truly satisfying and full of flavour – this award proves it can be both.”
LOVE FOR LOCAL
Pipp & Co’s doughnuts are made fresh daily, using locally sourced organic A2 milk and cream alternatives, British flour, and free-range eggs or vegan ingredients depending on the flavour. Each batch undergoes a 48-hour process to achieve their signature pillowy texture.
The bakery launched its vegan range in the spring, and now regularly bakes five different flavoured vegan doughnuts, as well as a vegan walnut and banana loaf.
This accolade highlights Pipp & Co’s dedication to sustainable, handcrafted baking and its commitment to creating exceptional vegan options alongside its classic range.
Dawn Carr, PETA’s vice president of Vegan Corporate Projects, commented: “As beautiful as it is delicious, Pipp & Co’s rhubarb and ginger jam doughnut stood out with its fluffy bite and generous filling of sweet jam with a hint of spice, making it a clear winner in PETA’s Vegan Food Awards. We’re excited to see what vegan delights Pipp & Co dreams up next.”